Understanding Export Marketing

The objective of each business is to expand and nurture each territory for returns. For long people have exported goods to different geographies and have been an easy ball game.  But the art lies in getting all the basics right.

Given the attractions industry, a lot of norms regulate the exports market along with domestic hurdles. As they say ‘the devil lies in the details’, I recommend keeping an eye on some important points:

Identifying and understanding your target audience:

The key details of a new market can be decoded once you are able to successfully identify and understand your target audience. By noting the cultural references and behavioral patterns of a certain territory, one can zero down on understanding what exactly the territory is in need of. For instance, if selected audience in specific territory is always on lookout for weekend breaks, then there are chances that the area is hugely resorts oriented. In this scenario, the products offered will have to be accordingly designed.

You can analyze the territory by asking some simple questions like

  1. Why am I exporting?
  2. Why this territory?
  3. What are the key trends in your geography/market?
  4. Who are your top prospects and customers?
  5. What are customers buying?
  6. What are the current gaps in demand & supply?
  7. Which company objective will the territory fulfill? It could be either for revenue purpose or for brand expansion?


Understand Your Strengths, Weaknesses, Opportunities and Threats (SWOT)

A SWOT analysis clears your stand in the territory and gives way for your market strategy. The model needs to answer:

  • Strengths you will build upon
  • Weaknesses which you need to respond to. This includes the strengths of competitive and alternative solutions.
  • Opportunities in your marketplace that you will take advantage of.
  • Threats in your selling environment that you will defend. Study competition thoroughly and disruptive practices. There’s a lot to learn from them.
  • Lastly define a unique selling proportion.

The above trends will convert into powerful objectives. The objectives will help you define the strategies for the company.

Aligning communication

No matter what you strategize, your communication will determine how your clients respond to you. A communication should outline all the possible touch points that you will encounter with the client right from your advertisement to your first call/e-mail to your final proposal. All of them should be outlined in the same tonality.  Often what is communicated in one territory does not seem the same in another. Hence all the factors should be considered while drafting the communication for the territory. Be it any communication, it should seamlessly outline the company values and pillars.

Apart from traditional media, take advantage of social media platforms while communicating with the desired audience. While most advertising is designed for mass consumption, social media is a two way communication platform and involves personalized marketing which means the message should appear as if addressed to individual users and are tailored specifically for the audience.

No matter what your communication is always remember ‘’ Never over commit’’. Promise only what you can deliver.

Understand regulations and standards

The dynamics of business change as soon as you cross territories. Rules for trade vary location to location with emphasis of different factors. Here’s a checklist that you can keep close look at:

  • Custom Duties
  • HS code for your products
  • Packaging goods as per ISPM
  • Banned material list
  • Electrical voltage requirement

Distribution network, dealers and referral networks

A set dealer and referral network does a lot to take your company to new heights. A strong network of referrals works better than any other marketing tactic. They are literally your office in that territory. The key to having a stable export business is by nurturing your territory and its dealer network efficiently.

Any market is driven by external factors. If you can get close and personal with your customer, then you’re midway to building a successful network. The other half is delivering a product that will cater to the needs of the customer, and making sure the product doesn’t fall in their expectations.

Keep tab on your strategy and review it periodically. If your company objectives are still unable to reach, it is time to either re-look at the strategy or the territory.



India opens doors to it’s newest and one of the biggest water park!

The Enjoy City water park opens for the public:

The Enjoy City is located at Valvod in Anand district on the picturesque bank of Mahisagar River. With an investment of INR 1100 crore, the project is touted as the mini Disneyland of India. The project is back by the Gujarat state government. The MoU for this unique project was signed during the Vibrant Gujarat Summit in January 2017 between Sakar Group and Gujarat Tourism. The Enjoy City’ will not use the Mahisagar water, but recycle water generated from its own resources.

The waterpark at Enjoy City, is partly designed, manufactured and installed by Arihant Water Park Equipment. The water park boasts of various signature slides from Arihant like Cobra Crusader, Body Bowl, Aqua funnel, Bowl N Bowl, Aqua loop, half spider etc.

The main attractions of the park are the 2 innovation slides Aqua Disc and Aqua Attakk. Aqua Attakk is the new age game with the effects of water rides. It has multiple boats and each boat is multi-seated with water shooting gun, display and power source. Patrons shoot each target point in order to score more while the boat takes them through the entire area.

On the other hand, Aqua Disc is a structure equipped with disco lights along with acoustics for proper sound circulation and flowing water in the form of shower giving the visitors a fun filled rain dance experience. Patented by Arihant, it is one-of its kind experience.

A special water play structure with Jungle theme aims to attract the kids with multiple elements and keep them engaged all day long.

The project has opened new doors for Gujarat tourism and is definitely going to step up the state features.

Ref articles:

Waterpark Videos: A fun way to attract customers

And you have set up your waterpark. You have put in all your efforts to ready the most convenient, find the most preferred water slide manufacturer and get the slides installed as per the design and theme, But what next?  Are you also putting efforts in drawing the crowds to your water park? Are you creating a buzz around the water park?

We at Arihant Water Park Equipment believe that all water parks are capable of drawing business. As they say devil lies in the details, there are these minute dots that one needs to join to create a lasting impression. One great way of generating the buzz is via making videos of the water park.

Here are few steps to help you create an exciting video of your water park:

  1. Drone video of park: Drone videos do wonder to Water Park as they give complete overview of the park and the humongous slides installed at the waterpark just like Dreamer Park Thailand – https://www.youtube.com/watch?v=QobTrYnDo7E
  2. 3D representation of park and slides: Videos in cartoon format look attractive and keep viewers hooked to the video and expecting more from the park just like this video
  1. Highlighting the mega ride: Showcase your showstopper. The crowd needs to come to one ride which is the park’s highlight. Separate a video for promoting the ride just like this video https://www.youtube.com/watch?v=VJBbL6kMc7o
  2. Video testimonials of vendors: Your vendor choice tells the quality of your water park. Let the video cover why the vendors choose to work with you and what do they find great about the park. Add snippets of the most important and premium vendors like
  • Theme designer
  • Ride manufacturer and installer
  • Water hygiene system
  • Architect
  1. Pumping Music: Create a thrill when the visitors watch your video with high voltage music. You can find a lot of free music as well as music with minimum charge on below sites
  1. ‘’Behind the stage’’ snippet: Your team is your hero and showing them in your videos can create a deeper connect with the park.

Other points to differentiate from competitors:

  1. KISS: As they say ‘’Keep it simple silly’’. One of the best ways of impactful videos is simple sketch videos or picture collage video. They are one of the easiest to make and involve a lot of information which the customer can read at his own pace like this video https://www.youtube.com/watch?v=x-Z4T3o0rF8
  • Give a little history to the brand and company
  • Tell them your objective of the water park and how fun it is going to be for them
  • Share a vision that you see achieved with the water park
  1. Premium vendors: Give your clients information on how premium your vendors are. If possible share the credentials and projects of all the parties from whom the material is sourced. Visitors feel good to know that they are going to a park which works with international vendors who follow notified standards. This makes them feel safe visiting that park
  2. Showcase your team: Show pictures of your team training and preparing to handle the waterpark efficiently.

We hope the above pointers will help you in reinventing your strategy to increase walk-ins to your water park.

Secret To The Success Of Water Parks

If you’re a water baby, an ideal day out would be to splash about in water parks. Frolicking in water theme parks would be enjoyable for both adults and kids. Water parks came into prominence when there was a need for recreation areas where folks could have fun in the water as well as relax with family and/or friends and get some respite from the scorching heat during the summer months.

Secret To The Success Of Water Parks

There are several features that are present in a water park today that makes the overall experience magical for everybody. Some of the leading attractions are: water slides, wave pools, splash pads and lazy rivers.

There are numerous water attractions that make for an exciting time at the park. Some of the interesting ones are:

  • Water Rides: There are many water rides in a water park. One of them is the exciting and innovative water attraction – Adventura- that acts like a multi-level adventura area. It has about 16-24 activities for adrenalin lovers. You can perform the tasks while getting sloshed with water showers, sprinklers as well as splashing in the pools at ground zero while being held by a harness. Every International Water Slide Manufacturer will strive to add as many innovative water slides as possible to entice more people to spend their day at water parks.
  • Kiddo Zone: Water Parks are a haven for kids as there are special areas that are devoted entirely for children. There are numerous water slides for kids and toddlers. Have fun in the water park playground that are essentially splash zone for all the kiddos to have fun with.
  • Wave Pools: No water park is ever complete without a wave pool. It is a swimming pool that has artificially generated big waves. It is to give an impression of an ocean. Wave Pools are quite common in water parks and a popular feature at that.
  • Splash Pads: One of the fascinating and enjoyable elements of a water pad is having fun at the splash pad or spray pool. This recreation area has little or pretty much no standing water. Splash about the water as the ground nozzle spray water upwards out of the raindeck of the splash pad. Kids can have a great time taking a ‘shower’ from the rainbow or the tree-shaped showers.
  • Lazy rivers: This is a quintessential feature found in most of the water parks, if not all. The water level is generally shallow, around 2 1/2 ft to 3 1/2 ft. What you will find is a slow current, enough to get people to softly sway while they are lazing around on their floats/rafts/tubes. You can admire the scenery around as there are artificial waterfalls and other elements created on the edge of the river.

If you wish to construct a big water park then do hire the services of the largest water slide manufacturer in India for they will feature all the elements that make water theme parks as enjoyable as it should be.

How To Prepare For A Day At The Water Park?

Planning to escape from the daily hustle and bustle? If yes, then a visit to the water park is surely what you need! It not only relieves you from stress but also lifts up your mood & gives you unforgettable memories. From offering thrilling water slides and eye-catchy attractions to serving piping hot yummy food to the hungry guests, water parks have something to offer for everyone. You can visit a water park in any season you want and it will provide you with ultimate adventure, fun and memories.Despite all the excitement and thrill a water park gives, the day when you actually plan to visit can go sour if you are not properly prepared for it.


While preparing for a visit to the water park, people often forget many important things and end-up making a mess of their entire day. Here are some very important tips to prepare you for an entire day at the water park:

Making a list of all the things you need for your day at the water park will help you enjoy your day to the fullest. Familiarizing yourself with the regulations of the water park is the most important thing to do initially before starting with your packing. Read all the rules of the water park on their website/brochure regarding dress code, locker facility, bringing your own food and drink into the park etc. You can always opt for making a list of questions beforehand and then contact their customer care department to help solve your queries. Once you know how to comply, you can pack appropriately and not waste time packing things you aren’t allowed to take to the water park.

Let’s start with the things to carry at the water park.

  1. First and utmost important thing to carry is a good sunscreen lotion. You should also reapply it frequently, after getting in the water and especially after riding body slides.
  2. The next important thing is choosing and packing appropriate swimsuits for everyone. Water parks usually don’t allow guests to go into the water without proper swimwear. Avoid wearing swimsuits with buttons or zippers, as some water parks do not allow wearing them since they can damage certain slides.
  3. If you are visiting the park with infants or toddlers then swim diapers are must avoid yourself from paying a premium at the water park’s gift shop.
  4. Getting into raft rides without goggles can be a very wrong decision. Wearing goggles while riding into these slides gives the shield to your eyes from getting splashed. Also, a pair of goggles with a hat is an ideal combination to sway around in a wave pool or while floating in the lazy river.
  5. Wearing flip flops, water socks or plastic shoes for walking around the park should always be considered as the concrete surfaces in the park can become unbearable during the afternoon.
  6. Packing towels for everyone along with the swimsuits will be the best thing to do as you don’t want to bet on the clean towels water parks provide.

Some of the To-do’s are as follows:

  1. Leaving your cellphone at home unless you want to risk water damage or loss of your cell phone.
  2. Jewelry and other valuables should be left at home as well as you can’t wear them and lockers aren’t always as secure as you might think.
  3. To click pictures with that oceanic view is all that ladies need, but considering taking a camera which is waterproof to the water park would be a wise decision.

While having a wonderful fun time with your squad, safety should always be there at the back of your mind. Unnecessary stunts, diving, pushing each other should be avoided. Young children should wear a lifesaving device at all times.Parents and guardians should always supervise young children around the pools, lazy river, wave pool and all other water attractions. You should always check the safety signage displayed at each ride or direct your questions to the ride operators to ensure complete safety. As you will not be carrying your cell phone, you should set up a designated meeting spot when you arrive in case anyone gets lost. Drinking plenty of water at intervals is always recommended to prevent you from sun strokes and unnecessary exhaustion from screaming aloud in all the thrilling slides. Also, fried and oily foods before leaving for the water park should be avoided as you are expected to perform many physical activities at the park. During the lunchtime too, you should avoid eating heavy meals. You should go light on the food you consume to enjoy every ride and attractions.

Many unexpected scenarios can occur during your visit to the park. Also, many rides will have an age and/or height requirement so don’t get upset and spoil your mood. Most of the humongous slides at the water park will expect you to climb stairs, so be prepared for that.

These tips will keep you well prepared for your day at the water park but the most important tip is that you should have a great time!

Become An Entrepreneur: Start Your Own Water Park

Entrepreneurs are the ones who think out of the box. They are the ones who identify the existing needs of the masses and capitalize on the available resources to come up with a business model. It can rightly be stated that these elite individuals, when thrown off a cliff, will come down with an idea to fly on their way down to avoid crash landing. Being an entrepreneur is a high-risk, high-reward position. It’s full of stressful situations. But it also offers rewards and a sense of accomplishment. It’s not as hard as it seems as long as you have some diligence, patience and of course, a good idea. You will be your own boss sooner than you think!

With the emergence of new technologies, one can easily push barriers by simply coming up with brilliant ideas that can be embraced by the masses. One such enhancement can be done in the attractions sector. Water parks with the age old slides and water play structures are pretty common. There is a huge scope of coming up with a themed water park or an amusement park that can break the norm of simply being one amongst the thousands. Utilizing the technology to come up with ground breaking custom designs of water slides and play structures can be one of the missing pieces of the puzzle; something that can act as a breath of fresh air.

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While the idea might sound exciting, it does come with a lot of ground work. Here are a few guidelines that can help you in successfully setting up a water park.

Step 1: Identifying The Location

The park can either be in the city or in the outskirts. The location should be such that it’s easily accessible from major city areas and can be reached without any hassles. If the park is located in the outskirts, then the ease of transportation to the location should be checked since it often has huge impact on the footfalls.

Step 2: Deciding On The Water Park Size

This step is directly proportional to the investment that one is willing to spend. Ideally a small water park can be set up in 0.5 acre to 2 acre, medium water park in 2-5 acre land whereas a large water park will require anywhere above 5 acres of land.

Step 3: Land Acquisition

This step involves checking the provisions for setting up a water park in that particular area. You also need to check if a provision can be made for parking as most visitors will be travelling to the park in their own vehicle. One also needs to decide on whether they wish to have restaurants in the waterpark since even they have certain legal requirements to be followed.

While the above steps cover the basic requirements, it is also advisable to clear all the legal formalities before approaching any water slide manufacturers in India or aborad.

We hope the above idea did ring a bell for the ones who are looking for an opportunity to come up with a business of their own. Setting up a water park does require huge investments; but it also comes with high profits. If you are one of those entrepreneurs who are on the verge of setting up a water park then we can very well help you in bringing your dream water park to life.

Simply send in your requirements to Arihant Water Park Manufacturers.


Perks Of Being An Attractions Player


Today just like IT, Advertising, CA, Architecture and other notable professions, Attractions is also considered as one of the most respected professions. Not many understand what it exactly means, but in layman’s terms, one can rightly say that it is the only profession that can spread happiness. Being able to bring joy to people who are tied up in their mundane life often feels like a magician. People expect it to be one of their most memorable water park visits each time when they decide to take time out to have some fun family time. That’s where the expertise comes into the picture. It is at this juncture that people start to realize that attractions industry is not everybody’s cup of tea.

Talking about the perks, attractions player can rightly be credited for the below mentioned positive impact that it creates in the community.

Amusement industry as a whole helps strengthen the community image and the sense of place. It also provides a place for citizens to gather for citywide festivals, as well as public and private events.

This is probably one of the most important advantages of them all. Amusement industry supports the economic development. As substantial income comes from the entertainment and leisure activities, amusement industry contributes the major chunk. It helps draw cash for the community, as it also generates overnight stays along with patronage for restaurants, retail stores, gas stations, etc. It has been observed that people residing in the nearby districts visit state capital only for a visit to temporary fairs. Therefore, an Amusement & Aqua Park provides an additional attraction to the domestic tourists visiting that particular state.

Apart from above, amusement industry is also responsible for increasing the cultural unity. Amusement Parks as well as water parks from around the world help in uniting culturally diverse communities together for celebration and family fun. It is impossible to think of an alternative for amusement parks and water parks for bringing people together in such large volumes.

Water Parks are known to provide leisure opportunities for one and all regardless of their age, ability or income level. Most of the children in the country are confined to a theoretical academic curriculum which tends to be stereotypical, monotonous and less receptive. When the education is coupled with entertainment, it brings out the desired results. By visiting the nearby Amusement & Water Park; school children learn to work and enjoy in groups which inculcate team spirit in them. They are taught discipline, patience, and tolerance. As during their visit to a park they have to wait for their turn, enjoy even while striking against each other and tolerate any discomfort during the visit. That is the reason why a visit to Amusement & Water Park has become a part of school curriculum.

These perks of being an attractions player foster the idea of becoming one in anyone and everyone. Along with developing tourism demand at various destinations and creating many positive impacts, the attractions industry brings in a great opportunity from a business point of view as well. To start with, one just needs a strong concept/theme for the park and an area or land to develop it over there. That’s it and you enter into the beautiful world of attractions industry. Initially starting with a small park is not a bad idea. You can explore your creativity by trying out all permutations and combinations in your theme over there and once it is liked and appreciated by your visitors, you can expand your park on a large scale and create many more happy moments for your visitors.